TFTME 3145 FINAL TERM EXAM

1. It has definitely changed the landscape of consumer behavior and the way business is conducted, including luxury fashion management.

• a. Social media

• b. Technology

• c. Internet

It is the most accessible platform for retailing the products of global brands as well as enhancing brand equity and customer relationships. This includes luxury fashion brands, which thrive on global awareness and operations.

• a. Technology

• b. E-retail

• c. Internet

Is now an indispensable complementary sales channel for offline retail activities in several categories of goods, including luxury fashion. It is also an effective avenue of enhancing brand awareness, reaching new markets and creating competitive leverage and differentiation for luxury brands. 

• a. Internet

• b. Social media

• c. E-retail

This level shows an internal connection with the website or "brand affiliation" and is achieved from previous exceptionally positive experiences. Customers now habitually visit the website for commerce and recreation.

• a. Level 1 - Functionality

• b. Level 2 - Familiarity

• c. Level 3 - Internalization

This level achieved through tailoring customer specific needs like customization and personalization of web pages, products and services. other elements are instant personal communication tools, service consistency and trust.

• a. Level 2 - Familiarity

• b. Level 3 - Internalization

• c. Level 4 - Evangelism

This stage involves the customers experiencing the basics of the website like the design, ease of navigation, usability, speedy and secure transactions, quick downloads and uncluttered structures.

• a. Level 3 - Inernalization

• b. Level 4 - Evangelism

• c. Level 1 - Functionality

This is the stage of cultism where the website where the customer feels compelled to share the "brand good news" with others.

• a. Level 3 - Inernalization

• b. Level 4 - Evangelism

• c. Level 1 - Functionality

Those who seek value from an overall combination of product and service quality and cost. They are likely to scout for these features online.

• a. Ethical Shopper

• b. Value Shopper

• c. Social Shopper

Those more concerned with ethical associations of shopping like material sources and employee working conditions, than with shopping medium. They have medium online shopping potential and require websites to meet their ethical expectations.

• a. Ethical Shopper

• b. Convenience Shopper

• c. Habit shopper

Those that only visit the same stores and shop through the same medium. This group will stick to offline stores for a long time.

• a. Habit shopper

• b. Value shopper

• c. Experimental shopper