Marketing Quiz

What is marketing defined as?

• Selling only

• Transfer of ownership of goods

• Manufacturing goods

• Storing goods

What is the main focus of marketing objectives?

• Decreasing sales

• Reducing customer base

• Increasing costs

• Increasing sales by getting and keeping customers

Which method is known as Internet marketing?

• Networking sites, blogs, and email

• Product display during a food exhibit

• Advertisements in magazines

• Giving samples of the product

What does the pricing of preserved food depend on?

• The transportation cost

• The packaging

• The markup percentage added to the cost of ingredients and labor

• The weather

What is the formula for calculating the selling price of preserved food?

• Total Costs x Markup

• Total Costs + Profit

• Total Costs + Markup

• Total Costs - Markup

Why is it important to record daily transactions of preserved foods?

• To avoid customers

• To hide information

• To show the direction of the business

• To increase costs

What should be recorded in daily transactions?

• Weekly sales

• Day-to-day purchases and daily sales

• Monthly purchases

• Yearly profits

What does the quantity of the item multiplied by the unit cost give in daily transactions?

• Total Profit

• Total Cost

• Total Sales

• Total Revenue