Strategic Marketing Quiz 02

Oreo releasing "Oreo birthday cake flavor" is an example of which of the following strategies?

• Brand extension

• Line extension

• Multi-branding

• Co-branding

Levi jeans moving from blue-collar overall to fashion overall is an example of which of the following brand strategies?

• Brand extension

• Line extension

• Rebranding

• Multi-branding

Product A currently makes significant review and holds market leader in its respective market. The organisation of product A invests to maintain this productivity however understands that the profit lines are quit stagnant for the product and it will not be seeing spurts of Product A in the future.

In the above scenario, with reference to BCG, which category would you categorise Product A into?

• Question Mark

• Star

• Dog

• Cash cow

To cover the large R&D costs of the technological industry. Company A sets the price of Product A high at the initial entry to organization. This ensures that relative costs of product are covered in the initial stage of the product life cycle. However, later into the cycle, Company A reduces the price to gain more market share using the law of demand.

Company A had utilized which of the following pricing strategies?

• Premium Pricing

• Skim Pricing

• Economical Pricing

• Psychological pricing

The idea of the service provider having an impact on the overall quality of the service renders and marketing focusing on ensuring the service provider has reflective attributes pertaining to brand value is best described by which of the following characteristics of services?

• Intangibility

• Variability

• Inseparability

• Perishability

Which of the following statements are true of a metric?

• All metrics are KPI's

• Individual metrics do not give insights of their own

• Metrics give you a holistic view of the function

• Metrics tell you exactly what an individual needs with relation to the goal

%of shareholder expectations specified and #of shareholder dividends distributed

Above are some hypothetical KPI's that go on a balanced scorecard. To which perspective would these metrices best fit from the following perspectives?

• Financial perspective

• Internal perspective

• Stakeholder perspective

• Customer perspective

Which of the following is NOT a TQM principle?

• Customer focused

• Total employee commitment

• Product emphasis

• Integrated system

Strategic marketing communication focusing on explaining requirements and details of the marketing plan to employees and stakeholders fits into which of the following principles of TQM?

• Process centered

• Continuous improvement

• Communication

• Fact-based decision making

"Implementing the best solution" this is which part of the PDCA model?

• Plan

• Do

• Act

• Check