Market Research Quiz

What do businesses carry out to find out what customers want?

• Advertising

• Market research

• Product development

• Sales promotion

How many types of market research are there?

• 1

• 2

• 3

• 4

Which of the following is NOT a type of market research?

• Desk Research

• Field Research

• Online Research

• None of the above

What is desk research also known as?

• Primary research

• Field research

• Secondary research

• Experimental research

Which of the following is an advantage of desk research?

• Not specifically gathered for the business

• May be out of date

• Can be gathered very quickly

• May contain bias

Which of the following is a disadvantage of desk research?

• Widely available

• Relatively inexpensive

• Not specifically gathered for the business

• Can be gathered very quickly

Which of the following is NOT a source of desk research?

• Sales figures

• Newspapers

• Websites

• Field surveys

What is another name for field research?

• Secondary research

• Primary research

• Tertiary research

• Desk research

Which of the following is an advantage of field research?

• Expensive to collect

• Time consuming to collect

• Only the firm that collects data has access to it

• Data is collected for general purposes

Which of the following is a disadvantage of field research?

• Data is collected for a specific purpose

• Only the firm that collects data has access to it

• Expensive to collect

• Data is readily available