
3.3.4 Marketing Mix - Place
Quiz
•
Social Studies
•
Professional Development
•
Medium

James Hannaford
Used 1+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary role of intermediaries in the distribution channel?
To manufacture goods
To consume goods
To facilitate the movement of goods from producer to consumer
To provide customer service
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a retailer?
A manufacturer
A wholesaler
An e-tailer
An agent
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the term used when wholesalers buy goods in bulk and sell them in smaller quantities to retailers?
Direct selling
Breaking bulk
E-commerce
Indirect selling
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which channel of distribution involves selling directly from the manufacturer to the consumer?
Indirect selling
Direct selling
Multi-channel distribution
Agent-based selling
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key advantage of using the Internet for direct selling?
It increases the cost of goods
It limits the market reach
It provides access to a worldwide market
It requires physical stores
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the traditional distribution channel used for convenience goods?
Direct selling
Indirect selling (2-level channel)
Direct selling through an agent
Multi-channel distribution
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a limitation of e-commerce mentioned in the text?
Higher costs
Limited market coverage
Problems with establishing brand loyalty
Requirement of physical stores
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