3.3.4 Marketing Mix - Place

3.3.4 Marketing Mix - Place

Professional Development

20 Qs

quiz-placeholder

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3.3.4 Marketing Mix - Place

3.3.4 Marketing Mix - Place

Assessment

Quiz

Social Studies

Professional Development

Medium

Created by

James Hannaford

Used 1+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary role of intermediaries in the distribution channel?

To manufacture goods

To consume goods

To facilitate the movement of goods from producer to consumer

To provide customer service

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a retailer?

A manufacturer

A wholesaler

An e-tailer

An agent

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used when wholesalers buy goods in bulk and sell them in smaller quantities to retailers?

Direct selling

Breaking bulk

E-commerce

Indirect selling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which channel of distribution involves selling directly from the manufacturer to the consumer?

Indirect selling

Direct selling

Multi-channel distribution

Agent-based selling

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key advantage of using the Internet for direct selling?

It increases the cost of goods

It limits the market reach

It provides access to a worldwide market

It requires physical stores

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the traditional distribution channel used for convenience goods?

Direct selling

Indirect selling (2-level channel)

Direct selling through an agent

Multi-channel distribution

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a limitation of e-commerce mentioned in the text?

Higher costs

Limited market coverage

Problems with establishing brand loyalty

Requirement of physical stores

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