Quizzes 8 & 17

Amazon’s Kindle and Fire businesses are meant to create a channel for media sales as that segment rapidly shifts from atoms to bits.

• True

• False

Many pundits assumed Amazon would fail. Why?

• the firm was losing money and competing against established, well known, offline brands

  who were going online

• Amazon was too short-term focused.

• the firm was based in Seattle, rather than Silicon Valley.

Amazon’s success strategy is based on the focus on its quarterly results.

• True

• False

Amazon went seven whole years without turning a profit

• True

• False

Initially, Amazon adopted the domain of a non-profit organization.

• False

• True

In order to automate profit-pushing hyper-efficiency, Amazon warehouses are powered by at least

as much code as the firm’s website.

• True

• False

Amazon’s relentless efficiency has streamlined its entire order process to involve only about a

minute of human contact

• True

• False

Which of the following strategies was followed by Amazon’s founder?

• He focused more on Amazon’s quarterly results.

• He postponed profit harvesting

• He reduced warehousing capacity

The use of Kiva robots has also allowed Amazon to radically reduce headcount, saving the firm additional money by cutting its workforce.

• False

• True

Amazon does not open its website up to third-party sellers.

• True

• False