Communication Brand Personality
Quiz
•
Social Studies
•
University
•
Practice Problem
•
Easy
Kamaruzzaman Abdul Manan
Used 3+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary function of brand personality in today's marketplace?
To provide functional benefits
To establish a unique identity that resonates with the target audience
To improve product quality
To reduce production costs
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who is considered a pioneer in the study of brand personality and defined it as "the set of human characteristics associated with a brand"?
Philip Kotler
Jennifer Aaker
David Aaker
Kevin Lane Keller
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the five key dimensions of brand personality proposed by Aaker (1997)?
Sincerity
Excitement
Sophistication
Innovation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the presentation, what role does brand personality play in brand differentiation?
It reduces marketing costs
It helps brands stand out from the crowd
It standardizes product quality
It limits the market reach
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which brand is associated with traits like innovation, creativity, and simplicity?
Dove
Apple
Jeep
Chanel
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the challenges of maintaining brand personality on social media?
Managing brand personality across multiple social media platforms with varying tones and audiences
Reducing the number of social media posts
Increasing the product's price
Limiting consumer feedback
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What tool is widely used for measuring a brand's personality and consists of five key dimensions?
Keller's Brand Equity Model
Aaker's Brand Personality Scale
Kotler's Marketing Mix
BCG Matrix
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