DM - recap Topic 3

In today's world, businesses should focus their marketing on new media only and not traditional media.

True or False?

• True

• False

Which of these is NOT a form of new media advertising?

• Email marketing

• Mobile marketing

• Search engine advertising

• TV advertising

Meg is deciding between marketing on new media and traditional media. She believes that marketing on new media is better because...

(you can choose more than 1 answer)

• she can target specific consumers based on the digital media and platforms that they use

• she can reach her target audience faster, easier, anytime, anywhere

• consumers trust that there are less scammers on new media

• it is less costly and more flexible

Tenderbest wants to track the promotion effectiveness and customer insights of their new Family Combo Meal. What would you recommend?

• Run radio ads on 98.7FM

• Issue pamphlets with cut-out discount coupons near MRT stations

• Run ads on social media such as FB and IG

• Advertise on TV channels 5 and Suria

What is a challenge for marketers in this age of new media?

• Customers expect instant gratification - e.g. quick response to feedback, find immediate answers to enquiries

• New media limits the reach of target audience

• Difficulty in measuring promotion results when using new media

• It is difficult to stay connected to customers

Which of the following statements about "Prosumer" is TRUE?

• Producers and consumers cannot be the same people

• "Prosumer" is a mix of 2 words: "Producer" and "Consumer"

• Consumers are letting producers know what they want

• Power is shifting from producers to consumers as consumers are getting involved in the production of goods

The evolution of digital technology has enable businesses to try new ways of marketing such as ...

(you can choose more than 1 answer)

• micro publishing

• use radio to advertise

• build communities online around their brands

• connect with target audience globally

Micro Publishing is a popular way to market because ...

• businesses like to publish ads

• it is now easier to advertise on national media

• consumers like to check reviews from others prior to purchase

• there are many small publishers around to support businesses