El producto es únicamente el bien físico que se vende.
marketing mix 4p ucasal LPA
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marketing mix 4p ucasal LPA
Quiz
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Professional Development
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Professional Development
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Medium
Nicolas Figueroa
Used 3+ times
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
VERDADERO
FALSO
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
El precio es el único factor del marketing mix que genera ingresos.
VERDADERO
FALSO
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
El empaque de un producto no influye en la percepción del consumidor.
VERDADERO
FALSO
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La calidad de un producto es un componente clave de la variable 'Producto' en el marketing mix.
VERDADERO
FALSO
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Los descuentos y promociones son ejemplos de estrategias de plaza.
VERDADERO
FALSO
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La marca de un producto no afecta la decisión de compra de los consumidores.
FALSO
VERDADERO
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Un precio elástico significa que la demanda cambia significativamente con variaciones en el precio.
VERDADERO
FALSO
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