Marketing

refers to the blend of several promotional tools used by the business to create, maintain and increase the demand for goods and services.

focuses on creating the awareness and persuading the customers to initiate the purchase.

is the integration of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing.

Those promotion activities—other than advertising, publicity, and personal selling—that stimulate interest, trial, or purchase by final customers or others in the channel.

any paid form of non-personal presentation and promotion of goods and services by the identified sponsor in the exchange of a fee.

all marketing efforts created for online environments, such as websites, social networks, search engines, streaming services and others, in all available formats (image, text, audio, video, etc.)

Focused on the creation and distribution of relevant content, such as articles, ebooks and posts on social networks

focuses on internal and external stakeholders such as employees, shareholders, public interest groups, government, and society.

refers to the obligation of an organization to be ethical, responsible and reactive to the needs of society. It means that companies work for the good of society through positive actions.

son dirigidas a quienes realmente usan el producto o a los usuarios finales.