Tourism Promotion Quiz

What is the main goal of tourism promotion?

• To make the tourist product widely known

• To increase the cost of travel packages

• To reduce the number of potential customers

• To limit the information available to travelers

Which type of promotion is important during the early stages of the product life cycle?

• Persuasive Promotion

• Reminder Promotion

• Sales Promotion

• Information Promotion

What is the main purpose of public relations in tourism promotion?

• To create a negative image of the product

• To reduce the number of potential customers

• To build a strong positive image of the organization

• To increase advertising costs

Which form of advertising is known for its high quality print and graphics?

• Television

• Newspapers

• Radio

• Magazines

What is the major disadvantage of newspaper advertising?

• Geographic segmentation

• Short life span

• Extensive coverage

• Low cost

What is the main purpose of point-of-sale advertising?

• To create awareness of the attraction

• To remind customers of advertising messages

• To provide detailed information about cabins

• To personalize the mail contact

Which type of promotion is used after the purchase has been made?

• Sales Promotion

• Informative Promotion

• Persuasive Promotion

• Reminder Promotion

What is the relationship between promotion and marketing?

• Promotion is not a part of marketing

• Promotion is the only element in marketing

• Promotion is the final step in marketing

• Promotion is one of the major elements in the marketing mix

What is the main issue related to promotion techniques?

• Increasing the number of false advertisements

• Limiting the reach of potential customers

• Reducing the effectiveness of promotion

• Accuracy and reliability of information

What is the purpose of sales promotions such as free tickets to special events?

• To increase the cost of travel packages

• To reduce the number of potential customers

• To draw attention to services or new developments

• To limit the information available to travelers