International Marketing Chapter 14 Quiz

A buy-one-get-one sales promotion is considered which of the following?

• Trade promotion

• Price promotion

• Nonprice promotion

• Couponing

On a worldwide basis, Red Bull provides cans of Red Bull to young people on college campuses and at sponsored events. This strategy of sampling is called ___________________.

• couponing

• personal selling model

• sampling

• price promotion

Why is product placement in television programming more effective than traditional television advertising?

• Fewer viewers are being exposed to television advertising

• Product placement has subliminal messaging

• Television advertising is not effective at all

• Product knowledge is increased with product placement

In comparison to mass marketing, one of the main benefits of direct marketing is the company's ability to __________.

• Avoid the cost of intermediaries

• Collect consumer data

• Save money

• Build brand awareness

Which of the following is the term used to identify an employee who is sent from his or her home country to work abroad?

• A host-country national

• An expatriate

• A contract manufacturer

• A third-country national

A coupon included with a 12-pack of Pepsi offering a free bag of Doritos would be an example of which of the following?

• Cross coupons

• By-pack coupons

• On-pack coupons

• In-pack coupons

Which of the following choices provides the best specific market and cultural knowledge as a member of the sales force?

• Expatriate sales agent

• Third-country national

• Contract manufacturer

• Host-country national

An American salesperson is living and working in Germany for British Airways. This person is ______________________.

• Part of a hybrid sales force

• Globally neutral

• A third-country national

• An American expatriate

________ enables viewers to order products from home shopping channels, choose different camera angles during sports broadcasts, vote during audience participation shows, or order samples of advertised products.

• Interactive television (ITV)

• E-commerce

• Home shopping networks

• Support media

Which of the following is the first step in the strategic/consultative selling model - the commitment to the marketing concept and to a role of helping customers?

• Develop a product strategy

• Develop a personal selling philosophy

• Develop a presentation strategy

• Develop a customer strategy