Marketing Fundamentals: Final Practice

Marketing Fundamentals: Final Practice

11th Grade

35 Qs

quiz-placeholder

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Marketing Fundamentals: Final Practice

Marketing Fundamentals: Final Practice

Assessment

Quiz

Business

11th Grade

Practice Problem

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Created by

Casey Jewett

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35 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Marketing is described as creating

exchanges
customer concerns
TV advertisements
gaps

2.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

In the marketing concept, whose point of view matters most?

Seller’s
Buyer’s
Marketer’s
Planner’s

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

According to the marketing concept, which option demonstrates customer orientation?

Convincing a buyer to buy
Researching a firm’s competitors
Finding out what a buyer wants
Advertising the features of a product

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

According to the marketing concept, keeping company goals in mind means

making product prices low.
containing marketing costs.
upselling products to customers.
maintaining the firm’s purpose.

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

According to the marketing concept, which option shows company commitment?

Leaving marketing to the marketing department
Teaching marketing to college marketing students
Setting aside funds to research what customers want
Pricing a product to maximize profitability per item

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

A target market can be described as the

sample of the market.
group of customers the business seeks to attract.
direction the market is headed.
way a business draws its customers.

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high-school students. Marzetti’s is engaged in _________ marketing.

mass
risky
target
industrial

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