
S5日常生活的決策
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Education
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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
《經濟學人》的三項訂閱方案如下,A網路版59美元,B雜誌版125美元,C雜誌版加網路版125美元,從「可預測的非理性行為」角度來看,哪一個方案為「誘餌」訂閱方案?
網路版59美元
雜誌版125美元
雜誌版加網路版125美元
以上皆是
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
房屋仲介帶你看了三間房屋,三間的價格都差不多,其中一間是現代風格,另外兩間是殖民風格,唯一的差異是其中一間殖民風格房子的屋頂需要翻新,哪一個方案為「誘餌」訂閱方案?
現代風格房
屋頂需要翻新的殖民風格房
殖民風格房
以上皆是
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
以選擇餐館為例,當一對夫婦欲慶祝結婚紀念日時,可能選擇一家氣氛不錯的餐廳;但當他們帶著孩子時,則可能選擇熱鬧的家庭式小館;指的是哪一項消費決策影響因素?
人際影響
社會階級
情境
文化
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
消費行為包含著哪些學科的專門知識?
心理學與人類學
社會學與社會心理學
行銷學與經濟學
以上皆是
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
針對獨立自立性高的消費者,設計半完成品(如組合傢俱),或同一類產品多做附加小變化(顏色、樣式、配方……)滿足消費者獨特感的需求,即是行銷策略在哪一個層面的考量所做的決策?
配銷通路
推廣活動
產品企畫
以上皆是
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