Marketing

South Africa Tourism....

• Has a core business of grading establishments

• Has a core role/business of evaluating hotels

• Has a core role/ business of advertising South Africa both locally and internationally as a tourist destination

• Has a core role/business of administering funds

Responsible for evaluating and grading accommodation establishments:

• TBCSA

• ITB (Berlin)

• Tourism Indaba

• TGCSA

Official funding for marketing initiatives for South African Tourism is

provided by …

• TGCSA

• SAHRA

• SATSA

• TBCSA

SATourism partakes in major trade shows both............. and ................. to market South Africa

Local trade shows

• SAT and Tourism Indaba

• Tourism Indaba and ITB (Berlin)

• WTM and ITB (Berlin)

• Tourism Indaba and Getaway Shows

TOMSA collects .......... from volunteering tourism businesses

Takes place annually, over 4 days, mid-May in Durban ICC

• Tourism Indaba

• Getaway Show

• World Travel Market

• TOMSA

ITB (Berlin) is a/an ....... trade show taking place annually in Germany in .......

TBCSA

• Takes place annually in Cape Town, March/April

• Sets multiplier effect into motion.

• administers TOMSA and make sure the collected funds are given to SATourism

• Creates awareness of the type of destination it is and what it offers.

Tourism Indaba

• Is a local trade show

• takes place in March annually

• Is an international trade show

• Happens both locally and internationally