Final Micro Exam

A tourism component that motivates people to travel.

• Attractions

• Entertainment

• Travel Tours

• Recreation and Leisure

Monuments, theater and musuems are belong to what attractions?

• Natural Attractions

• Cultural attractions

• Entertainment Attractions

• Recreations

Attractions that appeal to those who want to learn about ancient civilization.

• Commercial attractions

• Natural attractions

• Heritage attractions

• Recreation attractions

It is one of the fastest-growing and lucrative area of the tourism and hospitality industry.

• Tourism attractions

• Theme parks

• MICE industry

• Tourism marketing

A gathering of professionals who work together under the guidance of a discussion leader.

• Forum

• Symposium

• Seminar

• Conference

A large meeting of people assembled for a common purpose.

• From

• Seminar

• Convention

• Conference

An events designed to bring together suppliers of products or services and demonstrate it to the attendees.

• Meetings

• Conventions

• Exhibitions

• Seminars

A travel offered as a reward to encourage productivity.

• Travel management

• Travel guide

• Incentive travel

• All of the above

What is market segmentation in tourism marketing?

• Targeting all customers with the same marketing strategy

• Ignoring Customers preferences and demographics

• Dividing the market into distinct groups with similar needs and characteristics

• Focusing only on luxury travelers

Which of the following is NOT a common basis for market segmentation in tourism marketing?

• Demographic

• Geographic

• Economic

• Psychographic