DM - recap Topic 6

DM - recap Topic 6

12th Grade

8 Qs

quiz-placeholder

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DM - recap Topic 6

DM - recap Topic 6

Assessment

Quiz

Other

12th Grade

Hard

Created by

Ing Chen

FREE Resource

8 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Media Image

Online Advertising is gaining popularity because ...
(you can choose more than 1 answer)

It enables businesses to connect with a wider audience anywhere

Online advertising is always cheaper than traditional advertising

Advances in technology

Changes in consumer behavior

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Steve is starting a new aircon servicing business online. Which type of "Owned Media" would you recommend is best for his business?

News report on The Straits Times

Search ads on Google

Customers' reviews on Tripadvisor

Company own website and social media (FB, IG, Tik Tok)

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Search ads and Display ads are examples of "Paid Media". Which 1 of the following statements is TRUE?

Display ads is shown based on keywords from searchers.

Both Search ads and Display ads appear in random.

Display ads allow images to be featured.

Search ads will show text results only, not images.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of the following is NOT a type of "Earned Media"?

New student set lunch menu announcement post on Jack's Place FB page

Blog posts on Daniel Food Dairy

Reviews by customers on TripAdvisor

Customer ratings on HungryGoWhere

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

"Earned Media" is valuable but may not be always good to the business. What can be a possible reason?

Marketers need to constantly create new content for "earned media".

Customers may leave bad reviews which we cannot control.

"Earned Media" is expensive to acquire.

Customers do not trust what they see in "earned media".

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

"Earned media" is the most credible (ie. believeable). Why is this so?

Because we are in control over our own media.

Because we need to earn money from the media.

Because when we pay bloggers to work, they will make their followers believe them.

Because consumers viewed it as most authentic - ie. real, honest and unbiased.

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Media Image

Shopee noticed that the CTR of their FB ads has been declining compared to last year. This can be due to ...

Most of their customers are watching Mediacorp TV and not on FB

Consumers are wary of potential malicious click links from scammers

FB ads do not require a response from viewers

The click button on FB ads is hard to find

8.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Media Image

Shopee can improve/ optimise their ads results by doing the following ...

(you can choose more than 1 answer)

advertise at the right times when the customers are available

change from FB ads to 8 Days magazines ads

rotate different versions of ads and learn which one is more effective

make their ads more engaging