Crisis Communication Quiz

What is the definition of a crisis according to Coombs (2007)?

• A minor occurrence with a positive outcome

• An unpredictable event threatening stakeholders' expectancies

• A routine part of business operations

• A planned event to boost organization performance

What is the main goal of crisis communications?

• To create chaos and confusion

• To minimize damage to the organization's image

• To ignore the crisis completely

• To blame external factors for the crisis

What are the five stages of a crisis?

• Introduction, Growth, Maturity, Decline, Termination

• Planning, Execution, Monitoring, Controlling, Closing

• Analysis, Design, Development, Implementation, Evaluation

• Detection, Prevention, Containment, Recovery, Learning

What is the purpose of Crisis Prevention tactics?

• To shift blame to external parties

• To foster the development of organizational policies

• To create chaos and confusion

• To escalate the crisis further

What is the focus of Public Relations in crisis management?

• To create negative publicity

• To avoid building relationships with publics

• To enhance a positive reputation and avoid a negative image

• To ignore the impact of crises on stakeholders

What is the primary goal during the Recovery phase of a crisis?

• To shift blame to external factors

• To restore normal business operations

• To prolong the crisis for as long as possible

• To create more chaos and confusion

What is the role of the news media in changing public opinion during a crisis?

• To spread false information and rumors

• To entertain the public with crisis stories

• To help organizations prove the prevailing negative opinion is not factual

• To avoid covering crisis events

What is the main focus of Apologia Theory in crisis communication?

• To deny any wrongdoing and refuse to communicate with the public

• To defend reputation and protect image through communication discourse

• To redefine the misdeed and shift blame to external factors

• To apologize and seek forgiveness from the public

What does Image Restoration Theory focus on in crisis management?

• Determining threatening factors to reputation and addressing specific publics

• Refusing to acknowledge any crisis events

• Ignoring negative news coverage and public opinions

• Avoiding any communication with internal and external stakeholders

What is the goal of Decision Theory in crisis management?

• To maximize benefits and make the most effective decision

• To avoid making any decisions during a crisis

• To rely solely on intuition and gut feelings

• To make decisions based on minimum requirements