media studies questons

What is the theory that media audiences engage with or interact with media products by contributing, participating, or creating their own meanings?

• Diffused audience

• Active audience

• Viral audience

• Passive audience

What does ASA stand for in the context of media studies?

• Advertising Standards Authority

• Authority of Social Advertising

• Association of Social Audiences

• Audience Standards Association

What is the theory that the media have a powerful and influential role in telling politicians and the public what they should be thinking about?

• Censorship

• Framing

• Gatekeeping

• Agenda setting

What is the term used to describe a sign or a media product with several possible meanings which could be confused?

• Explicit

• Conclusive

• Ambiguous

• Decisive

What is the text that fixes an image and its meaning known as?

• Anchor

• Attachment

• Link

• Connection

In a plot, who is the character whose function is to disrupt the protagonist?

• Hero

• Sidekick

• Antagonist

• Protagonist

What is an original on which many copies are based, often used in relation to characters in fictional works?

• Prototype

• Archetype

• Model

• Blueprint

Who are the people who consume a media product by watching, listening, and reading it?

• Audience

• Viewers

• Spectators

• Witnesses

What is the technique used to persuade the audience to interpret a media product in a particular way?

• Audience engagement

• Audience involvement

• Audience positioning

• Audience interaction

What technology combines computer-generated images with the user's physical environment?

• Mixed reality

• Simulated reality

• Augmented reality

• Virtual reality