INFO#211 _ Ch 4

Web business revenue-generating models
– Web catalog – Digital content – Advertising-supported – Advertising-subscription mixed – Fee-based

• none

• Online Business

• Revenue Models only

• Revenue Models for Online Business

Same model can work for both sale types______________________
2 answers

• C2C

• G2C

• B2B

• B2C

Seller establishes brand image
– Printed information mailed to prospective buyers
- Orders placed by mail or phone
FOR WHAT ????

• Content Revenue Models

• Virtual model

• Expands traditional model

• mail-order (catalog) model

Replaces or supplements print catalogs
– Orders placed through Web site
– Creates additional sales outlet for existing companies
for what ??

• Content Revenue Models

• Virtual model

• Expands traditional model

• mail-order (catalog) model

________________ Getting a Great Deal Online
Some discounters began as retail operations online

• Discount Retailers

• Traditional Discount

– Allows more customers to be reached at a lower cost
– Marketing channel examples
• Physical stores
• Web sites

• Mailed catalogs or newspaper insert

• none

• Web Catalog Revenue Models

• Using Multiple Marketing Channels

Traditional retailers now using Web catalog revenue model

• false

• true

__________________________________
Lands’ End personal shopper agent
Learns preferences and makes suggestions

• Fee-for-Content Revenue Models

• Virtual model

• Adding the Personal Touch

_______________ Graphic image built from customer measurements

• none

• Market leaders

• Factiva

• Virtual model

___________offers variety of information services for lawyers and law enforcement officials

• LexisNexis

• Market leaders

• Factiva

• Virtual model