Architecture Marketing & Public Relations Quiz

What are the two perspectives to consider in marketing?

• The Supplier's Perspective and The Customer's Perspective

• The Architect’s Perspective and The Client's Perspective

• The Designer's Perspective and The Builder's Perspective

• The Engineer's Perspective and The Contractor's Perspective

Some examples of places to get leads from?

• Government Procurement System and Social Media

• Architectural Competitions and Design Awards

• Industry Associations and Online Forums

• Public Relations and Community Involvement

What is essential for helping businesses establish a solid reputation, attract new clients, and fortify stakeholder ties?

• Client Satisfaction

• Marketing

• Business Development

• Public Relations

What are the two things considered good in public relations, that sets the stage for successful marketing?

• Community Involvement and Good Media Relations

• Client Meetings and Project Management

• Financial Planning and Risk Assessment

• Market Research and Competitor Analysis

What can open new markets for the architectural practice and help create a receptive environment for the architect in future marketing activities?

• Public Awareness

• Client Feedback

• Employee Training

• Market Research

Architects should strive to better inform the public about the value of design and architecture. What must they always be advocates for?

• Quality of Life

• Sustainability

• Innovation

• Profitability

What is crucial in the architecture sector for businesses to establish a solid reputation, create new business prospects, and cultivate connections with stakeholders?

• Marketing

• Project Delivery

• Public Relations

• Client Management

What is the strategic process of promoting architectural services, establishing relationships with clients, and demonstrating expertise and value to attract and retain clients?

• Marketing

• Business Development

• Public Relations

• Client Satisfaction

What should the architect remember when pursuing a lead in marketing?

• Avoid engaging with past clients

• Consider the prospect's reputation and potential as a client

• Focus on the influencers rather than the buyers

• Tailor the marketing message to reach only the decision-makers

What is distinct from promotion in public relations and targets the broader community rather than specific individuals?

• Community Involvement

• Design Competitions

• Media Relations

• Client Meetings