Why do consumers often choose specific brands over others?
Understanding the Power of Brands Quiz

Interactive Video
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English
•
9th Grade
•
Medium
TRƯƠNG HÂN
Used 8+ times
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7 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Because those brands are cheaper than others.
To confuse the market.
Due to the influence of brand marketing and perception.
Based on random selection.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does brand choice contribute to creating an identity?
By following trends blindly.
By avoiding any brand association.
By choosing brands randomly.
By expressing affiliation and values.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What did the study at Duke University reveal about the impact of the Apple logo on participants?
Participants were not affected by the logos.
Participants showed no change in performance.
Participants performed worse on creative tasks.
Participants performed better on creative tasks.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do brands influence consumer decisions subconsciously?
By having self-expressive value.
By having no impact on consumer decisions.
By being the most expensive option.
By being the least popular option.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an important consideration when it comes to the influence of brands?
Ethical, legal, and societal implications.
Consumer preferences only.
Brand marketing strategies.
Brand popularity only.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can consumers make informed choices when it comes to brands?
By choosing brands randomly.
By being aware of the influence brands hold.
By following others blindly.
By ignoring brand influence.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What role do brands play in shaping personal identity?
Brands are irrelevant to personal identity.
Brands have become pillars of personal identity.
Brands have no impact on personal identity.
Personal identity is not influenced by brands.
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