Understanding the Power of Brands Quiz

Why do consumers often choose specific brands over others?

• Because those brands are cheaper than others.

• To confuse the market.

• Due to the influence of brand marketing and perception.

• Based on random selection.

How does brand choice contribute to creating an identity?

• By following trends blindly.

• By avoiding any brand association.

• By choosing brands randomly.

• By expressing affiliation and values.

What did the study at Duke University reveal about the impact of the Apple logo on participants?

• Participants were not affected by the logos.

• Participants showed no change in performance.

• Participants performed worse on creative tasks.

• Participants performed better on creative tasks.

How do brands influence consumer decisions subconsciously?

• By having self-expressive value.

• By having no impact on consumer decisions.

• By being the most expensive option.

• By being the least popular option.

What is an important consideration when it comes to the influence of brands?

• Ethical, legal, and societal implications.

• Consumer preferences only.

• Brand marketing strategies.

• Brand popularity only.

How can consumers make informed choices when it comes to brands?

• By choosing brands randomly.

• By being aware of the influence brands hold.

• By following others blindly.

• By ignoring brand influence.

What role do brands play in shaping personal identity?

• Brands are irrelevant to personal identity.

• Brands have become pillars of personal identity.

• Brands have no impact on personal identity.

• Personal identity is not influenced by brands.