TEM pt2
University
•52 Qs
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TEM pt2
Passage
•
Other
•
University
•
Practice Problem
•
Hard
The Dude
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52 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
“Proceso de división del mercado en grupos de consumidores con necesidades suficientemente homogéneas y que justifiquen acciones de marketing diferenciadas, para satisfacerlos de forma más efectiva”
Marketing estratégico
Marketing táctico
2.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Criterios de segmentación: B2C
Geográficos
Demográficos (edad, género, tamaño de familia, educación...)
Psicográficas (clase social, estilo de vida, personalidad)
De comportamiento (frecuencia de uso, nivel de uso, actitud ante el producto o marca...)
Perfil de usuario
3.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Criterios de segmentación: B2B
Geográficos, Sectoriales
Demográficos
Psicográficas
Dimensión, Actividades
Dimensión,
Perfil de usuario
4.
OPEN ENDED QUESTION
1 min • 1 pt
¿Qué es el proceso de adopción?
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5.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Los primeros en adoptar un producto (2,5%) son los:
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
¿Cuáles son las características de los innovadores?
Aventureros, Cosmopolitas, Inseguros, Seguidores
Alta renta, Se arriesgan, seguidores
Aventureros, Cosmopolitas, alta renta, se arriesgan
Zonas rurales, Inseguros, Escépticos
7.
FILL IN THE BLANK QUESTION
1 min • 1 pt
¿Cuál es el segundo perfil (13,5%) en adoptar un producto?
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