CHAPTER 7: E-COMMERCE DIGITAL MARKETS

Goods that can be delivered over a digital network

• Digital Goods

• Churn Rate

• E-commerce Presence Map

• Internet Enabled Technologies

Measures the number of customers who stop using or purchasing products or services from a company. It is an important indicator of the growth or decline of a firm’s customer base.

• Digital Goods

• Churn Rate

• E-commerce Presence Map

• Internet Enabled Technologies

Four areas: websites, e-mail, social media, offline media

• Digital Goods

• Churn Rate

• E-commerce Presence Map

• Internet Enabled Technologies

Computer-to-computer exchange of standard transactions such as invoices, purchase orders.

• Electronic data interchange (EDI)

• Private industrial networks (private exchanges)

• Net marketplaces (e-hubs)

• Exchanges

Large firm using a secure website to link to suppliers and partners

• Electronic data interchange (EDI)

• Private industrial networks (private exchanges)

• Net marketplaces (e-hubs)

• Exchanges

Single digital marketplace for many buyers and sellers

• Electronic data interchange (EDI)

• Private industrial networks (private exchanges)

• Net marketplaces (e-hubs)

• Exchanges

Independently owned third-party Net marketplaces for spot purchasing

• Electronic data interchange (EDI)

• Private industrial networks (private exchanges)

• Net marketplaces (e-hubs)

• Exchanges

Generates revenue by attracting a large audience of visitors who can then be exposed to advertisements.

• Advertising

• Sales

• Subscription

• Free/Freemium

Companies derive revenue by selling goods, information, or services to customers.

• Advertising

• Sales

• Subscription

• Free/Freemium

Offering content or services charges a subscription fee for access to some or all of its offerings on an ongoing basis.

• Advertising

• Sales

• Subscription

• Free/Freemium