MOCK TEST DIGITAL MARKETING MSc

Which of the following big trends is related with one of the main characteristics of digital marketing?

• Short-form video

• Data

• Metaverse

Which of the following ad has been more effective:

• Ad of Zalando with a CTR of 25%

• Ad of Deusto with a CTR of 10%

• Ad of Ryanair with a CTR of 15%

Considering and working on UX is critical because…

• Increases the costs of maintenance of websites

• Increases customer loyalty and satisfaction

• Decreases sales

Inbound marketing aims to

• Create the appropriate, relevant, and attractive content to convert strangers into clients

• Attract customers with invasive techniques

• Make cold leads purchase through lead scoring

Through a well done permission marketing…

• The email marketing strategy has a greater impact

• Consumers places less trust in the company

• The company has less information about their buyer personas.

The last phase in Inbound Marketing is:

• Attraction

• Selling

• Loyalty

Search Engine Advertising (SEA):

• Is more tactical than SEO

• ensures the optimization of "free" positioning

• its results will be appreciated in the medium and long term

SEO on-page factors….

• do not depend on oneself or the company.

• weight of 30%-40% in organic positioning.

• weight of 60%-70% in organic positioning.

The more specific the keyword, long tail:

• The higher the conversion

• The higher the impressions

• The higher the searches

About webrooming...

• Youtube is the best social media network to encourage this behaviour.

• it is when users look for products online and then buy offline.

• it is when users look for products offline and then buy online looking for deals.