Technical Terms - Internet (A-Z) - Impression

What do impressions track in website analytics software?

• Number of unique visitors

• Number of clicks

• Number of downloads

• Number of page views

What is synonymous with page impressions?

• Bounce rate

• Page views

• Click-through rate

• Unique visitors

How are unique impressions useful for measuring website traffic?

• By tracking ad performance

• By counting total impressions

• By measuring daily unique visitors

• By calculating RPM

How are unique impressions recorded in website analytics software?

• By saving a 24-hour cookie

• By tracking ad impressions

• By calculating RPM

• By resetting the record daily

What do ad impressions track in online advertising?

• Number of ad clicks

• Number of downloads

• Number of unique visitors

• Number of ad displays

How can webmasters monitor the performance of individual ads?

• By counting total impressions

• By tracking ad impressions

• By calculating RPM

• By tracking page views

What is used in combination with RPM to determine the ideal amount of ads for each webpage?

• Unique impressions

• Total impressions

• Page views

• Ad impressions

What is the term used for the number of times individual elements on a webpage are viewed?

• Bounce rate

• Click-through rate

• Ad impressions

• Unique visitors

How many ad impressions are produced if a webpage contains three ad units and is viewed once?

• 1

• 4

• 2

• 3

What can be used to determine the average number of pages visitors view before leaving the website?

• Unique impressions

• Total impressions

• Ad impressions

• Page views