Technical Terms - Internet (A-Z) - CPL

What does CPL stand for in online marketing?

• Cost Per Lead

• Cost Per Sale

• Cost Per Like

• Click Per Lead

What is the main focus of advertisers using a CPL pricing model?

• Paying for conversions

• Paying for clicks

• Paying for views

• Paying for leads

What do leads do in a CPL model advertising campaign?

• Click on ads

• View ads

• Share personal information and express interest

• Make a purchase

What is the goal of further marketing efforts after leads are gathered?

• Generate more leads

• Increase views

• Increase clicks

• Convert leads into customers

What type of leads are more likely to become paying customers?

• Leads who view ads

• Leads who click on ads

• Leads who share personal information and express interest

• Leads who ignore ads

What is the alternative name for the CPL advertising model?

• Cost Per Click

• Cost Per Sale

• Cost Per Mille

• Online Lead Generation

What action does a potential lead take on the ad campaign's landing page?

• Ignore the ad

• Make a purchase

• Close the page

• Share personal information and express interest

What do advertisers end up with in a CPL model advertising campaign?

• A pool of leads who viewed ads

• A more-valuable pool of leads

• A pool of leads who clicked on ads

• A pool of random people

What is the main difference between a CPL model and a CPC model?

• Paying for conversions vs. paying for clicks

• Paying for leads vs. paying for conversions

• Paying for clicks vs. paying for views

• Paying for views vs. paying for leads

What is the ultimate goal of a CPL advertising campaign?

• Increase views

• Increase clicks

• Generate leads

• Convert leads into customers