Hey there! Can you help Avery, Emma, and Ava figure out what the process is called when we divide a market into distinct groups of buyers who might require separate products and/or marketing mixes?

Marketing Quiz 1

Quiz
•
Other
•
12th Grade
•
Hard
j-renz Pamintuan
FREE Resource
21 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Market Segmentation
Market Targeting
Behavior Segmentation
Positioning
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Hey there! Can you guess which segmentation variable divides buyers into different groups based on social class, lifestyle, and personality characteristics?
Demographic Segmentation
Behavior Segmentation
Geographic Segmentation
Psychographic Segmentation
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Hey there! Can you tell me, what's the degree to which segments are large or profitable enough to serve as markets?
Measurability
Accessibility
Substantiality
Actionability
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Olivia, Lily, and Abigail are planning a fun marketing strategy for their school project. Which market-coverage strategy involves ignoring market segmentation differences and going after the whole market with one market offer?
Concentrated Marketing Strategy
Differentiated Marketing Strategy
Micromarketing
Undifferentiated Marketing Strategy
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Hey there! Nora, Kai, and Mason are planning a fun project. What is the advantage of Undifferentiated Marketing Strategy related to cost?
No cost difference
Equal cost
Higher cost
Lower cost
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Hey there! Can you help Harper choose the best marketing strategy that enables organizations to stand out in niche sectors where competitors lack suitable offerings?
Undifferentiated Marketing Strategy
Differentiated Marketing Strategy
Concentrated Marketing Strategy
Micromarketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Olivia is planning to customize products and marketing strategies to suit the preferences of specific individuals and locations. What is this marketing practice called?
Local Marketing
Niche Marketing
Segmented Marketing
Mass Marketing
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