Marketing Quiz 1

Marketing Quiz 1

12th Grade

21 Qs

quiz-placeholder

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Marketing Quiz 1

Marketing Quiz 1

Assessment

Quiz

Other

12th Grade

Hard

Created by

j-renz Pamintuan

FREE Resource

21 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Hey there! Can you help Avery, Emma, and Ava figure out what the process is called when we divide a market into distinct groups of buyers who might require separate products and/or marketing mixes?

Market Segmentation

Market Targeting

Behavior Segmentation

Positioning

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Hey there! Can you guess which segmentation variable divides buyers into different groups based on social class, lifestyle, and personality characteristics?

Demographic Segmentation

Behavior Segmentation

Geographic Segmentation

Psychographic Segmentation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Hey there! Can you tell me, what's the degree to which segments are large or profitable enough to serve as markets?

Measurability

Accessibility

Substantiality

Actionability

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Olivia, Lily, and Abigail are planning a fun marketing strategy for their school project. Which market-coverage strategy involves ignoring market segmentation differences and going after the whole market with one market offer?

Concentrated Marketing Strategy

Differentiated Marketing Strategy

Micromarketing

Undifferentiated Marketing Strategy

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Hey there! Nora, Kai, and Mason are planning a fun project. What is the advantage of Undifferentiated Marketing Strategy related to cost?

No cost difference

Equal cost

Higher cost

Lower cost

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Hey there! Can you help Harper choose the best marketing strategy that enables organizations to stand out in niche sectors where competitors lack suitable offerings?

Undifferentiated Marketing Strategy

Differentiated Marketing Strategy

Concentrated Marketing Strategy

Micromarketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Olivia is planning to customize products and marketing strategies to suit the preferences of specific individuals and locations. What is this marketing practice called?

Local Marketing

Niche Marketing

Segmented Marketing

Mass Marketing

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