Marketing in advertising

The name of advertising that is controversial and provocative

What is the Decoy Effect?

• one price point is included make you choose the most expensive option

• advertising one product everywhere

• grouping similar projects together

•  basing decisions on the first piece of information you receive

Psychology principles used in marketing

• Anchoring

• Reciprocity

• Brand Influence

• Loss Aversion

Which type of ads is the most disliked by customers?

What is the most important thing while branding and influencing confumer's decisionmaking

• creating a lasting impression

• honesty

• trust and creadibility

• not using consumer's vunerability

How does social media influence digital marketing?

• provides valuable insight and data analytics

• enables targeted advertising

• helps influencers make money

• increases brand awareness

How many impulse purchases are made with a credit card?

• 50%

• 90%

• 20%

• 10%

What are the pillars of ethical marketing?

• sharing customer's personal information

• responisbility

• economic growth

• honesty