Marketing Glossary Quiz

A paid, non-personal message communicated through a mass medium.

Standards that define what is acceptable and unacceptable behaviour; that is concerned with what is morally right or wrong.

When the total market is subdivided into groups of people who share in an attempt to make a sale.

Involves the activities of a sales representative directed to a customer in an attempt to make a sale.

The market segment at which most of the marketing resources are directed.

When products that are the same or similar are made to appear different and/or better than those of their competitors.

The inclusion of advertisement in entertainment.

Methods used by a business to inform, persuade and remind customers about its business.

Any free news story about a business.

The various promotion strategies a business uses in its promotional campaign.