Ôn Tập

A widely accepted perspective in literature that focuses on the role of the reader in interpreting a story rather than just relying upon the author's version

• Means-end chain model

• Reader-response theory

• Anthropomorphism

• Motivational research

Relative importance, or ranking, of these uni- versal values

• Archetypes

• Value system

• Values and Lifestyles System (VALS2TM)

• Acculturation

Recognizes that people sort themselves into groups on the basis of the things they like to do, how they like to spend their leisure time, and how they choose to spend their disposable income

• List of Values (LOV) scale

• Lifestyle segmentation typologies

• Motivational research

• Lifestyle marketing perspective

The process of learning the value system and behaviors of another culture

• Brand personality

• Acculturation

• A convention

• Enculturation

Motivational research relies on ________ of individual consumers.

• Psychological Profile

• Jungian Analysis

• Behavior Targeting

• Depth Interviews

What form do psychographic studies take?

• Lifestyle Profile

• 
  General Lifestyle Segmentation

• Product-Specific Profile

• 
  All Of The Above

Value possessions that connect them to other people or provide them with pleasure

• Culture Resisters

• Values

• Non-materialists

• False Consciousness

The importance people attach to possessions

• Idealism

• Materialism

• Empiricism

• Naturalism

Innovativeness, Self-consciousness, Need for cognition, Need for uniqueness

• Traits in consumer behaviour

• Achievers

• Experiencers

• Acculturation

Identifiable characteristics that define a person

• Great man theory

• Humanistic psychology

• Contingency theory

• Trait theory