CERTIFICATE in DIGITAL MARKETING

What is the term given to ads that are generally placed between a webpage's masthead and content?

• Button ads

• Skyscraper ads

• Leaderboard ads

• MPU ads

What is the term used to describe when a customer arrives at a specific web page and completes a pre-defined action?

• Conversion

• Calculation

• Tracking

• Bounce

The Insta story can do 'swipe up' directly to the website / blog / channel youtube when it has________________

• Account has 'blue checked'

• More than 10.000 followers

• Change profile to business

• Likes increase with every post

You understand there is a valuable metric which measures the effectiveness of campaigns you run in relation to sales of different products. What is this called?

• Acquisition rate

• Conversion ratio

• Conversion rate

• Acquisition ratio

In a company or organization, a task who's handling complaints from customers on media social account is the task of __________________.

• IT division

• HR Division

• Marketing & PR Division

• Customer Care Division

When doing email marketing open rate metrics become very important because

• Known the percentage of emails opened

• Count how many clicks

• Minimize email bounce

• Know who just unsubscribe

Google has a formal measure to indicate the relevance and correlation of your ad with the landing page used. What is this called?

• Quality Measure

• Quality Score

• Quality Index

• Quality Rate

What role in a page in Facebook Business Manager that has all the functions and access?

• Advertiser

• Analys

• Admin

• Finance

You wish to check how effective an individual ad has been. Which report will give you this information?

• Ad Group Performance Report

• Campaign Performance Report

• Ad Performance Report

• Account Performance Report

What is AIDA stands for?

• Awareness. Interest. Desire. Action

• Account. Internal. Desire. Action

• Awareness. Interest. Delete. Action

• Awareness. Interest. Desire. Actual