3rd Hr Vocabulary Quiz Science of Branding

Nancy's father is 6'5" and was one of the best basketball players in the history of the school. As a high school freshman, Nancy is 6'0" and shaping up to be an incredible player, too.

• Innovated

• Endowed

• Differentiated

If you visit St. Louis, you have to see the Gateway Arch. Everyone says you have to ride the car up and down to see amazing views of the Midwest.

• Innovative

• Statistical

• Iconic

For many years, explorers would transport plants across the seas to and from the New World. Today, it’s hard to tell which plants are originally from North America and which are foreign.

• Strategy

• Differentiate

• Endow

Bluetooth keyboards are everywhere. However, GI Electronics changed the game when they introduced a keyboard that folds down to the size of a wallet.

• Statistical

• Innovative

• Symbolic

Researchers surveyed families and found out that it costs a middle income family over $220,000 to raise a child from birth to age 18. What does this information represent?

• Statistic

• Evoke

• Technique

The team put in double practice time running extra laps. Their plan was to be in top shape so that they could outlast other teams in the final moments of every game. What does this scenario best illustrate?

• Portray

• Statistic

• Strategy

Even though the hero and the villain often get the most attention, Eva was beginning to wonder if they were actually the most important. She started to see sidekicks and support characters like Samwise Gamgee from The Lord of the Rings as the hidden forces that give a story heart. What literary concept does Eva's realization best relate to?

• Technique

• Campaign

• Archetypes

When Beth took the time to look at old photo albums, she was overcome with emotions and memories. It was as if she could feel the sand on the beach or hear the leaves crunching beneath her feet just by looking at old pictures. What does this scenario best describe?

• Innovative

• Universal

• Evocative

The new chef, Seth, was eager to study under his cooking idol, José Andrés. He knew that this famous chef had skills that could not be taught in school. Seth changed his old cooking processes once he discovered that success came from careful skill, not speed. What does this scenario best illustrate?

• Technique

• Portray

• Archetype

It was important for the young audience to realize that the actors were only playing the part of enemy soldiers. They represented an ugly part of history, but they did not personally agree with the beliefs of the soldiers. What does this scenario best illustrate?

• Portray

• Perceive

• Campaign