Strategic Marketing Ch1-2

The main function of Marketing is "selling more things, to more people, more often and for more money".

• True

• False

Marketing is an activity managed by single department

• true

• false

Marketing Framework provides specific marketing questions for managers

• true

• false

Business models shows the value creation of the company by defining entities, factors and processes involved in delivering and capture value in the market

• true

• false

Business strategy identifies the market which the company operates, defines value exchange among market entities and outlines the way offering relevant to market exchange.

• true

• false

Competitors are entities that offering different customer and aims to fulfill the same customer need

• true

• false

The following are entities of target market EXCEPT

• Customers

• Company

• Competitors

• Contractors

Define in marketing mix that offering reflects its key functional characteristics typically change ownership during the purchase

• brand

• price

• product

• promotion

Marketing mix refer to the amount of money the company charges its customers and collaborators

• brand

• price

• product

• promotion

The set of activities employed to execute a given strategy by designing, communicating and delivering specific market offering

• action plan

• business model

• promotion

• tactics