Chapter 4 The Marketing Mix - Promotion (Part 2)

Chapter 4 The Marketing Mix - Promotion (Part 2)

9th - 12th Grade

11 Qs

quiz-placeholder

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Chapter 4 The Marketing Mix - Promotion (Part 2)

Chapter 4 The Marketing Mix - Promotion (Part 2)

Assessment

Quiz

Business

9th - 12th Grade

Hard

Created by

Nicole Loh

Used 2+ times

FREE Resource

11 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

_____ promotion includes activities to persuade customers to buy now rather than later.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of sales promotion?

to encourage target customers to act quickly to receive benefits, such as savings or free gifts

to draw attention to new products or locations by organising special events

to encourage target customers to act slowly to receive benefits

how a business presents itself to the public

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which sales promotion is shown in the picture?

samples

coupons

gifts

price deals

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which sales promotion would you use to encourage customers to buy the products immediately within a limited time period?

coupons

point-of-sale displays

purchase-with-purchase

price deals

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which sales promotion is shown in the picture?

samples

coupons

contests

price deals

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

A ____ may be offered to customers when they buy a product. For this technique to be effective, the free product must appeal to customers in order to entice them to spend.

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Media Image

A ______ is a small amount of a product given to customers to try, in the hope that they might eventually buy the product. Often used to introduce new products to the market.

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