_____ promotion includes activities to persuade customers to buy now rather than later.
Chapter 4 The Marketing Mix - Promotion (Part 2)

Quiz
•
Business
•
9th - 12th Grade
•
Hard
Nicole Loh
Used 2+ times
FREE Resource
11 questions
Show all answers
1.
FILL IN THE BLANK QUESTION
1 min • 1 pt
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of sales promotion?
to encourage target customers to act quickly to receive benefits, such as savings or free gifts
to draw attention to new products or locations by organising special events
to encourage target customers to act slowly to receive benefits
how a business presents itself to the public
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which sales promotion is shown in the picture?
samples
coupons
gifts
price deals
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which sales promotion would you use to encourage customers to buy the products immediately within a limited time period?
coupons
point-of-sale displays
purchase-with-purchase
price deals
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which sales promotion is shown in the picture?
samples
coupons
contests
price deals
6.
FILL IN THE BLANK QUESTION
1 min • 1 pt
A ____ may be offered to customers when they buy a product. For this technique to be effective, the free product must appeal to customers in order to entice them to spend.
7.
FILL IN THE BLANK QUESTION
1 min • 1 pt
A ______ is a small amount of a product given to customers to try, in the hope that they might eventually buy the product. Often used to introduce new products to the market.
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