Brand Management

What is the primary goal of brand management?

• Increasing production efficiency

• Maximizing shareholder profits

• Building and maintaining brand equity

• Lowering marketing costs

Which of the following is NOT a component of brand identity?

• Brand name

• Brand logo

• Brand personality

• Brand competitors

What is brand positioning?

• The physical location of a brand's headquarters

• The process of creating a unique and credible brand image in the minds of consumers

• The price of a product relative to competitors

• The distribution channels used to sell the product

Which of the following is an example of a brand extension?

• Coca-Cola launching a new flavor of soda

• Nike partnering with Apple to create a fitness tracking app

• Starbucks opening a new coffee shop in a different city

• Toyota introducing a new model of car

What is brand equity?

• The financial value of a brand

• The number of products sold under a brand name

• The emotional and perceptual associations that consumers have with a brand

• The total market share of a brand

What is brand loyalty?

• The tendency of consumers to repeatedly purchase products from the same brand

• The price premium that consumers are willing to pay for a branded product

• The level of brand awareness among consumers

• The total number of customers who have purchased a brand's products

Which of the following is NOT a stage in the brand lifecycle?

• Introduction

• Growth

• Decline

• Diversification

What is brand authenticity?

• The legal protection of a brand's name and logo

• The consistency between a brand's identity and its actual behavior and values

• The use of influencers to promote a brand on social media

• The level of recognition and recall of a brand's marketing materials

What is brand differentiation?

• The process of creating a unique selling proposition for a brand

• The use of celebrity endorsements to promote a brand

• The distribution of a brand's products in multiple countries

• The price of a brand's products relative to competitors

What is brand image?

• The visual representation of a brand, including its logo and design elements

• The emotional and perceptual associations that consumers have with a brand

• The price of a brand's products relative to competitors

• The total market share of a brand