ENTREPRENEURIAL MINDS

It is the producers and middlemen are partners in the distribution of the products to their target consumers. Their partnership is a lifelong process of mutual concern and cooperation for the development of customer satisfaction. What it is?

This is often termed as family branding. It is simple and less expensive to introduce new and related products to a line. The prestige of the brand can be spread more easily as it appears on several products.

What can you conclude if Magnolia branded a generic product-dressed chicken, which became the leading brand within two years from launch. It continues to command a premium in pricing.?

How can you assess a product satisfying features if this is set of features and attributes of a product or service that determine its ability to satisfy human needs. This set of definition varies from individual to individual depending on his set of perceptions about the product. Besides personal taste, individual expectations also affect judgement.

What can you conclude if Levi's jeans have been resorting to the legal remedy of running after unscrupulous individuals and companies faking their brand.?

This is the strategy where brand names are extended into new forms and sizes of an existing product category. The marketing organization might introduce line extension to low cost and low risk products to meet customer demand for variety and to command more shelf space of the middlemen.

Is the brand closely associated with another product?

McDonald's is known for fast food, would a McDonald's Hotel (in Europe) be okay?

How can you assess a product satisfying features if it is the state where the buyer is assured that the product meets the specifications stated in the product labels.

It is a criteria for choosing a brand name one of its example is Mortimer mouse (the original intended name conceived by Walt Disney) is not as easily pronounced as Mickey Mouse (the name suggested by Disney's wife Lilian).

The following are the basis on the analysis of the results of branding strategies, except.

• Determine the audience you want to reach

• Typical survey: random sample of between 50 and 1000 users of the product.

• Determine how will you deliver and disregard the questionnaire.

• Determine target demographics (e.g. level of experience, age, income, etc.)