Advertising, sales promotion, public relations

Advertising can be oral, written, or visual, and it is always sponsored by a specific source.

• True

• False

What are the main benefits of sales promotions?

• Increase brand awareness

• Boost sales and build loyalty

•  Enhance product features

• Expand distribution channels

1. Sales promotions are permanent parts of marketing plans, designed to increase sales figures indefinitely.

• TRUE

• FALSE

Which of the following is a type of sales promotion?

• Media relations

• Trade shows

• Customer relations

• Internal relations

What are the steps in creating an advertising campaign?

• Set a campaign objective

• Define the target audience

• Segment the audience

• All of the above

Public relations focus on maintaining the image of a company, individual, or brand

• True

• False

Which of the following is a type of public relations?

• Production relations

• Marketing promotions

• Retailer promotions

• Point-of-sale displays

A primary goal of advertising is to foster goodwill and mutual understanding between an organization and its constituents.

• True

• False

Sales promotions can devalue a brand if not carefully executed.

• True

• False

What is the primary role of public relations?

• Increase sales figures

• Maintain the image of a company or brand

• Launch new products

• Conduct market research