BUAD 201 Twitter's Transition to X

What is NOT a key trait to an iconic brand

• Recognizability

• Memorability

• Questionability

• Consistency

In July 2023, verified/subscribed accounts had unlimited access to view X posts

• True

• False

X's revenue DECREASED by $1 billion from 2022-2023

• True

• False

X reported net losses for 2022 and 2023

• True

• False

X fired more than half of the employees, when the rebrand happened

• True

• False

How much did Elon Musk pay for Twitter?

• $1 billion

• $44 billion

• $ 52 billion

• $15 billion

X's revenue from advertising decreased from 2022 to 2023

• True

• False

What do you call the app?

• Twitter

• X

Do you actively use X?

• Yes

• No

How much X usage is mobile?

• 60%

• 70%

• 80%

• 90%