Strategic Marketing General Quizziz

A search for a business definition reveals that ___ is feedback, ideas of the real nature of something; experiences, and feelings to find out in what way consumers can respond; knowledge in the form of perspective, deduction, and understanding (Marketing Directo, 2017).

• Insight

• Perception

• Opinion

• Highlight

Kotler and Keller (2016) describe the concept of a ___ as

"Dividing the market into well homogeneous parts according to their tastes and needs”.

• Market Segmentation

• Target market

• Market Differentiation

• Strategic Marketing

In a SWOT analysis, Strengths and Weaknesses are ___ factors; and Opportunities and Threats are___ factors.

• Internal / External

• External / Internal

EcoWheels is an environmentally-friendly electric scooter designed for urban commuters.
Age: 18-40

• Gender: Both male and female

• Income: Middle to upper-middle class

• Education: College-educated
  
  The previous information is a ___ criteria to define the target market.

• Geographic

• Demographic

• Sociocultural

• Psychographic

"IKEA's products primarily cater to individuals who value affordability, functionality, and modern design. The typical IKEA customer is someone who seeks to create a comfortable, stylish, and organized living space without breaking the bank".

The previous description is a ___ criteria to define the target market.

• Geographic

• Demographic

• Sociocultural

• Psychographic

As a CEO of an enterprise, what would be the first step to solve a declining sales problem?

• A thorough analysis of the company's value chain

• Launch a new product line immediately to increase sales

• Hire external consultants to manage the entire production of the company

• Invest in new technology or equipment

The ___ contains a lot of information and can fulfill the following purposes (Kotler and Keller, 2016):

• To identify the product or brand.

• To rate the product (content, quality, others).

• To describe the product and its manufacturer.

• To promote the product through attractive graphics.

• To comply with legal requirements such as nutritional tables, shelf life, and preventive legends, among others.

• Packaging

• Container

• Label

• Package

In the BCG matrix, these products are associated with attractive markets but have failed to achieve prominence due to their insufficient market share. They also represent products that are still premature to determine where else they will be.

• Question marks

• Stars

• Dogs

• Cows

In Mexico, the Federal Consumer Protection Law safeguards consumers from unfair disadvantages in their dealings with suppliers. This law is enforced by the , which works to ensure equitable commercial relations, promote responsible consumption, and carry out other activities that protect consumer rights.

• General Prosecutor of the Republic (FGR)

• Public Ministry (MP)

• Minister of Economy (SE)

• Federal Consumer Protection Agency (PROFECO)

According to the American Marketing Association, What is Marketing?

• The management process responsible for identifying, anticipating, and satisfying customer needs and desires profitably while building long-term relationships.

• The set of activities, institutions, and processes for creating, communicating, delivering, and exchanging offers of goods and services that result in value for clients, consumers, stakeholders, and society at large.

• Strategic business function that focuses on understanding and influencing consumer behavior to drive sales and create customer loyalty.

• Dynamic business discipline that integrates a range of activities, including market analysis, customer insights, brand management, advertising, digital marketing, and sales promotion, to attract, engage, and retain customers.