What does it stand for?

"goods or/and service which is offered to a group of customers"

• price

• product

• promotion

• process

"the amount of money the customer is ready to pay for the service"

• promotion

• place

• price

• product

"includes television and print advertising, content marketing, coupons or scheduled discounts, display ads, marketing communication, search engine marketing, public relations and more"

• price

• product

• process

• promotion

"=placement, location"

• area
• position
• location
• place

"anyone who comes in contact with a customer"

• personnel

• people

• physical evidence

• employees

"environment in which the service is provided"

• position

• place

• physical evidence

• location

"educational standards, methodology"

• process

• assessment
• pedagogy
• curriculum