CH 3: ENTRY STRATEGIES - EXPORT, LICENSING & FRANCHISING
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Entry mode is the institutional arrangement by which a firm gets its products, technologies, human skills or other resources into a market.
TRUE
FALSE
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Licensing is an example of complex mode of entry.
TRUE
FALSE
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Exporting is the strategy of producing the products in the home country and sell them to customers in the domestic market.
TRUE
FALSE
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Exporting is commonly used by firms at the advanced stage of internationalization.
TRUE
FALSE
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Exporting enables the company to diversify its customer base, hence reducing dependence on the home market.
TRUE
FALSE
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Licensor is the owner of the asset while licensee is the user of the asset.
TRUE
FALSE
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Using licensing as the entry strategy, the firm need to invest capital in the foreign market.
TRUE
FALSE
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