Communication Theories

Which of the following is NOT a way mainstream values inform media work

• content appeal and accessibility

• High production values

• Use of recognizable star and narratives

• Use of product placement

Communication theories examine how media affects people directly or through _____ _________

What is narrowcasting?

• Content aimed at a mainstream, mass audience.

• Content distributed to a focused segment of the market.

• Mainstream content that caters to a large demographic.

• None of the above.

Which of the following is a characteristic of niche productions?

• Massive marketing budgets.

• Generally independently financed.

• Always follows universal themes.

• Aimed at mainstream audiences.

What does the 'Hypodermic Needle Theory' suggest?

• Media has no effect on its audience.

• Audience members are active participants in interpreting media messages.

• Media messages are directly received and wholly accepted by the audience.

• Media effects are mediated through opinion leaders.

Broadcasting is content distributed via channels aimed at a broad, generalized audience.

• TRUE

• FALSE

Stuart Hall's Reception Theory suggests that all audience members interpret media texts in the same way.

• TRUE

• FALSE

Match the following types of audiences with their definitions:

• Primary Audience

• ndividuals who encounter the media content by chance and are not the intended recipients.

• Secondary Audience

• 2. The main target audience for whom the content is specifically made.

• Tertiary Audience

• 1. These are people the content is not directly targeted at but who engage with it due to connections with the primary group.

Niche content often has a limited release and moves to platforms such as ____ and _______.

Place the following stages of media audience analysis in the correct order:

• Consider geographic factors.

• Identify socio-demographic attributes.

• Analyze psychographic characteristics.