Standardised Questions Quiz

What is a strength of closed questions?

• Richer, more detailed data

• May not reflect the respondent's true feelings

• Allows respondents to elaborate

• High replicability

What is a weakness of open questions?

• High replicability

• May not reflect the respondent's true feelings

• Unsuitable for less educated respondents

• Easy to analyse and compare

Why is qualitative data difficult to analyse?

• Strength for closed questions

• Allows respondents to elaborate

• High replicability

• Analysis can be subjective

What is a weakness of closed questions?

• Richer, more detailed data

• 'Unsure' could mean 'don't know'

• Unsuitable for less educated respondents

• May not reflect the respondent's true feelings

What is a strength of open questions?

• Easy to analyse and compare

• Allows respondents to elaborate

• High replicability

• May not reflect the respondent's true feelings

What is the difference between structured and unstructured interviews?