#5 Business/Marketing Review (71)

3. Used by a company to explain, in simple and concise terms, its purpose(s) for being

• Business Plan
• Marketing
• Mission Statement

4. Written description of the business idea and how it will carried out

• Business Plan
• Marketing
• Mission Statement

5. The activities and processes for creating, communicating, delivering, and exchanging goods/services that have value for customers, clients, partners, and society

• Business Plan
• Marketing
• Mission Statement

6. Setting and communicating the value of products/services

• Marketing Mix
• Place
• Price
• Product
• Promotion

7. The four P’s:

• Marketing Mix
• Place
• Price
• Product
• Promotion

8. Communicating information about products/services to potential customers

• Marketing Mix
• Place
• Price
• Product
• Promotion

9. Determining the best ways for customers to locate, obtain, and use the products/services of an organization

• Marketing Mix
• Place
• Price
• Product
• Promotion

10. An item or service designed to satisfy customer needs and wants

• Marketing Mix
• Place
• Price
• Product
• Promotion

13. What is this?

• Consumer
• Competition
• Logo
• Slogan

14. What is this?

• Consumer
• Competition
• Logo
• Slogan