What is a "Signature Story"?
GB_Stories

Quiz
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Other
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University
•
Easy
MIN LEE
Used 2+ times
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8 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
An advertisement slogan for a brand
A motto for a brand
An intriguing, authentic, and involving narrative with a strategic message
A logo design for a brand
2.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
How many varieties of signature stories?
1
2
3
4
3.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
Customers, programs, suppliers, and the offering are the 4 hero types that usually oriented to inspiring employees
True
False
4.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
Which of the following identity makes a story persuasive?
Emotional engagement
Complexity
Statistical data
Straightforward presentation
5.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
Why are stories more persuasive than facts?
Stories are easier to remember
Stories can evoke emotions
Stories can lead to social communication
All of the above
6.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
Signature stories is important for the branding to enhance customer's attachment.
True
False
7.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
Stories are powerful tools for communication but have limited impact on memory retention.
True
False
8.
MULTIPLE SELECT QUESTION
30 sec • 10 pts
Which of the following is consider as external stakeholder?
Employees
Customers
Community
Shareholder
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