GB_Stories

GB_Stories

University

8 Qs

quiz-placeholder

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GB_Stories

GB_Stories

Assessment

Quiz

Other

University

Easy

Created by

MIN LEE

Used 2+ times

FREE Resource

8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 10 pts

What is a "Signature Story"?

An advertisement slogan for a brand

A motto for a brand

An intriguing, authentic, and involving narrative with a strategic message

A logo design for a brand

2.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

How many varieties of signature stories?

1

2

3

4

3.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Customers, programs, suppliers, and the offering are the 4 hero types that usually oriented to inspiring employees

True

False

4.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Which of the following identity makes a story persuasive?

Emotional engagement

Complexity

Statistical data

Straightforward presentation

5.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Why are stories more persuasive than facts?

Stories are easier to remember

Stories can evoke emotions

Stories can lead to social communication

All of the above

6.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Signature stories is important for the branding to enhance customer's attachment.

True

False

7.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Stories are powerful tools for communication but have limited impact on memory retention.

True

False

8.

MULTIPLE SELECT QUESTION

30 sec • 10 pts

Which of the following is consider as external stakeholder?

Employees

Customers

Community

Shareholder