Marketing Mix Quiz

What does the 'Product' element of the marketing mix include?

• Discounts, Credit, Payment methods

• Quality, Branding, Features

• Trade channels, Sales support

• Recruitment, Culture/image, Training

Which of the following is a component of 'Promotion' in the marketing mix?

• List, Discounts

• Sales promotion, PR

• Customer contact, Research

• Online experience, Product packaging

What is included in the 'Place' aspect of the marketing mix?

• Branding, Direct marketing

• Free or value-added elements

• Trade channels, Segmented channels

• Individuals on marketing activities

What is meant by "options for offering digital products" in product development?

• Providing physical products only

• Offering products through online platforms

• Decreasing the use of technology in products

• Limiting product availability

How can digital technology impact the speed of new product development?

• It slows down the development process

• It has no impact on the development speed

• It increases the speed of development

• It only affects the marketing phase

What is a key element to consider when branding in a digital environment?

• Color schemes for physical stores

• Success factors for brand sites

• Traditional advertising methods

• Location of the business

Which of the following is important for creating a brand's presence online?

• Brand identity

• Product pricing

• Supplier selection

• Physical store layout

What should be considered when naming online brands?

• Brand names for online brands

• Employee uniforms

• Offline marketing strategies

• Storefront designs

What does increased price transparency lead to in business practices?

• Higher costs for consumers

• Less competition among businesses

• More informed purchasing decisions by consumers

• Decreased company profits

What can result from downward pressure on prices?

• Increased product quality

• Higher production costs

• Reduced profit margins for businesses

• Increased consumer loyalty