1/3 review analytics

A characteristic of data that describes the different types of data being stored and processed

• Variety

• velocity

• volume

The speed at which data is collected, stored, processed, and analyzed. High velocity indicates a dataset that is rapidly changing and requires real-time processing, typical in big data scenarios.

• Variety

• velocity

• volume

A controlled technology ecosystem where the provider restricts access to data and applications

• Walled-Garden environment

• cookies deprecation

• Scalability

The gradual phasing out of cookies as many platforms built around third-party tracking become less effective.

• FIRST PART COOKIES

• COOKIES DEPRECATION

• UNIFIED COOKIE

The analysis of data to forecast future events and campaign outcomes in digital marketing.

• Predictive analytics

• Diagnostic analytics

• Descriptive analytics

• Diagnostic analytics

The revenue generated from a specific advertising campaign,, calculated as a ratio of revenue to ad spend.

• ROAS

• ROI

• CONVERSION RATE

• CPA

A measure of the profitability of an investment, calculated as the ratio of net profit to initial investment.

• ROAS

• ROI

• CONVERSION RATE

• CPA

A statistical measure of variability within a dataset, indicating how spread out the data points are from the mean.

• MEAN

• STANDARD DEVIATION

• DATA CLEANING

• DATA ANALYTICS

A platform for digital marketers to bid for space on Google’s search engine results pages.

• GOOGLE ADS

• GOOGLE ANALYTICS

• SEARCH CONSOLE

• LOOKER STUDIO

THE ROI IS REPRESENTED BY A PERCENTAGE

• TRUE

• FALSE