Crisis Communication Quiz

________ is a significant threat to organizational reputations that can have negative consequences for stakeholders and/or the organization if not handled properly.

• Issue

• Crisis

• Conflict

• Competition

Situational Crisis Theory predicts that the appropriate response strategy to a crisis depends on how much responsibility for the crisis is attributed to the organization by key publics. Natural disasters, sabotage and product tampering are all examples of which type of crisis that has low responsibility attribution?

• Victim Crisis

• Accident Crisis

• Preventable Crisis

• Mistake Crisis

Emails, web pages and DIY YouTube videos that include detailed descriptions and instructions are examples of:

• Low-context communication

• High-context communication

• No-context communication

• Medium-context communication

In 2012 Coca-Cola ran a campaign in Australia called "Share a Coke" that featured 150 unique names on Coca-Cola bottles. The campaign was designed to strengthen the brand's bond with Australia's young adults. This strategy of personalizing products reflected which of the following cultural dimensions?

• Uncertainty avoidance

• Masculinity-femininity

• Long-term orientation

• Individualism-collectivism

International public relations must achieve a delicate balance between _______ and _______.

• government; politics

• traditional media; new media 

• standardization; localization

• digital information; communication technology

On the contingency continuum, a stance of pure advocacy means that an organization attempts to resolve conflicts with publics by _______.

• coming to a mutually beneficial agreement with them

• completely conceding to their demands

• pretending that the conflict doesn't exist

• firmly pleading its case without compromising its position

Which stage of the issue life cycle gives an organization the most latitude to choose its actions and greatest ability to influence the development of the issue?

• Potential

• Emerging

• Current

• Crisis

An issue moves from the ______ stage to the ______ stage after a triggering event that causes more people begin to take notice of the issue, express concern and take sides.

• dormant; potential

• potential; emerging

• current; crisis

• crisis; dormant

______ is an area of public relations that focuses on proactive monitoring and management to prevent crises from happening.

• A) Community relations

• B) Crisis communication

• C) Issues management

• D) Media relations

Employees at a local factory are going on strike to protest their wages. Patricia, a public relations manager for the factory, uses contingency theory to determine the best course of action. After evaluating all the internal and external factors in this strike, she advises ______.

• pure advocacy

• pure accommodation

• pure containment

• pure collaboration