Customer Service (Rise Up) Vocabulary Quiz

What is the process of selling products and/or services to customers to earn a profit called?

• Manufacturing

• Wholesaling

• Retail

• Services

Who are considered customers in a business context?

• Entities that produce finished products

• Entities that buy large quantities of products

• People who purchase goods or services from a business

• Shoppers who are looking for the latest trends

Which term refers to intangible transactions that can't be physically owned by the customer?

• Products

• Services

• Retail

• Wholesaler

What is the role of a manufacturer in the supply chain?

• To sell products directly to the final consumer

• To buy products in large quantities from retailers

• To produce finished products

• To collect demographic data

What type of buyer is motivated to be one of the first to purchase the newest technology, fashion, or car?

• Recreational shopper

• Loyal customer

• Impulse buyer

• Innovation/trend buyer

Which type of shopper makes quick purchase decisions, often for inexpensive items that do not have a high importance to the buyer?

• Recreational shopper

• Loyal customer

• Impulse buyer

• Follower

What does a company brand represent?

• The legal structure of a company

• The overall impression customers have from interacting with a business and its offerings

• The financial performance of a company

• The internal management style of a business

What is a brand promise?

• A legal contract between a company and its shareholders

• A marketing strategy to increase sales

• An extension of the company brand reflecting the benefit of doing business with them

• A financial guarantee provided by a company to its investors

Which of the following best describes product features?

• The price of a product

• The advertising strategies for a product

• The characteristics of a product that can be sensed in various ways

• The warranty period of a product

What is product and/or service knowledge?

• The history of a product or service

• Information used to help customers understand how a product or service can meet their needs

• The manufacturing process of a product or service

• The profit margin of a product or service